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Manage clubs, events and commercial sport with professional rigour
Online or on campus

The global sport industry combines passion with complex commercial, operational and integrity challenges. This MSc develops managers for clubs, federations, agencies, events and sport-tech firms. You will study sport economics, branding and fan engagement, finance and sponsorship, events operations, governance and media rights. The capstone is a strategic initiative for a real or simulated sport organisation assessed by faculty and industry reviewers. MSc Sports Management is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 36. Students move from Sport Industry Economics & Business Models through Sport Industry Economics & Business Models; Sport Marketing, Branding & Fan Engagement; Sport Finance, Sponsorship & Revenue Models; Research Methods in Sport Management; Event Management, Stadium Operations & Safety; Sport Law, Governance & Integrity, and finish on MSc Sports Management Capstone. Each course has a question, a method, and a submission. In this field, students diagnose one organisation and carry a decision through to a recommendation. Reading is a case, a short financial extract, and a stakeholder note. The artefact a marker expects is a consulting brief a manager could use. The award is built so that a graduate can do the following in practice: Design commercial and fan-engagement strategies for sport properties Manage events and venue operations to professional safety standards Structure sponsorship and media rights negotiations ethically Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
London's sporting culture and international online cohort provide dual perspectives: community sport and elite commercial ecosystems. Integrity, inclusion and athlete welfare are core — not electives.
Faculty spotlight
Faculty with club commercial and major-event experience lead case studios; governance specialists cover integrity systems.
Study online
Online tuition is free. Online examinations and certificates are 100% free and sponsored.

On-campus study
Prefer to learn at our London campus? Campus tuition is published on each programme page. All examinations are 100% free of charge.
| Code | Course | Credits · hours |
|---|---|---|
| SPM501 | Sport Industry Economics & Business Models Sport Industry Economics & Business Models (SPM501) is a course on MSc Sports Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| SPM502 | Sport Marketing, Branding & Fan Engagement Sport Marketing, Branding & Fan Engagement (SPM502) is a course on MSc Sports Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| SPM503 | Sport Finance, Sponsorship & Revenue Models Sport Finance, Sponsorship & Revenue Models (SPM503) is a course on MSc Sports Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| SPM504 | Research Methods in Sport Management Research Methods in Sport Management (SPM504) is a course on MSc Sports Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| Code | Course | Credits · hours |
|---|---|---|
| SPM505 | Event Management, Stadium Operations & Safety Event Management, Stadium Operations & Safety (SPM505) is a course on MSc Sports Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| SPM506 | Sport Law, Governance & Integrity Sport Law, Governance & Integrity (SPM506) is a course on MSc Sports Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| SPM507 | Athlete Pathways, Performance Support Systems Athlete Pathways, Performance Support Systems (SPM507) is a course on MSc Sports Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| SPM508 | Media Rights, Digital Content & Global Sport Media Rights, Digital Content & Global Sport (SPM508) is a course on MSc Sports Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| Code | Course | Credits · hours |
|---|---|---|
| SPM601 | Diversity, Inclusion & Sport Development Policy Diversity, Inclusion & Sport Development Policy (SPM601) is a course on MSc Sports Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| SPM602 | Strategic Leadership in Sport Organisations Strategic Leadership in Sport Organisations (SPM602) is a course on MSc Sports Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| SPM603 | MSc Sports Management Capstone MSc Sports Management Capstone (SPM603) is a course on MSc Sports Management. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 30 · 300 h |
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 18 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.
You may study this award fully online from your country, or — where published — on campus at Haverton. Online study does not require a student visa. Campus study may.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. All online degree examinations and certificates are 100% free and sponsored — the only cost for online study is the application fee. Campus tuition and campus examinations are charged separately. Check the Fees page for details.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Haverton University publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@haverton.org.
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