MSc

MSc Marketing & Brand Management

Build brands and growth systems that compound

Online or on campus

18 months180 creditsEnglish

Overview

Marketing leadership today requires more than campaigns: it requires coherent brand systems, experimental growth engines and analytical clarity. This MSc develops end-to-end marketing capability — from consumer insight and brand architecture to digital channels, pricing, attribution and reputation stewardship. Teaching methods blend classic brand strategy schools with contemporary platform growth practices. Capstones produce a brand strategy and go-to-market plan assessed by faculty and industry practitioners. MSc Marketing & Brand Management is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 36. Students move from Marketing Strategy & Value Creation through Marketing Strategy & Value Creation; Consumer Behaviour & Decision Psychology; Brand Equity, Architecture & Positioning; Marketing Research & Insights Methods; Digital Marketing, Content & Platform Growth; Integrated Marketing Communications & Media, and finish on MSc Marketing Capstone Brand Project. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Construct brand positioning, architecture and equity measurement systems Design research programmes that generate managerial insight Orchestrate digital and offline growth with test-and-learn discipline Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.

Distinct from the shorter Graduate Certificate in Digital Marketing, this degree delivers full postgraduate market depth suitable for brand lead, growth lead and CMO-track careers. Credits and methods align with professional expectations in agency and in-house environments.

Who This Programme Is For

Marketers advancing into brand or growth leadership
Product managers owning positioning and GTM
Agency strategists seeking postgraduate brand depth
Founders building brand as a competitive asset

Faculty spotlight

Professor Emma Laurent leads brand architecture studios; industry fellows from agency networks run live campaign critiques.

How you can study

Recommended

Study online

100% tuition-free online

Online tuition is free. Online examinations and certificates are 100% free and sponsored.

✦ Tuition: £0 / $0
✦ Examinations & certificates are 100% free & sponsored
✦ Learn from anywhere · Live online seminars

Apply online →

On-campus study

Study at our campus

Prefer to learn at our London campus? Campus tuition is published on each programme page. All examinations are 100% free of charge.

✦ Tuition: £9,500 / US$12,000/year
✦ Location: Du Cane Rd, London W12 0NN, United Kingdom
✦ Campus examinations are charged
✦ In-person seminars, library & student services

Apply for campus →

What You Will Learn

Construct brand positioning, architecture and equity measurement systems
Design research programmes that generate managerial insight
Orchestrate digital and offline growth with test-and-learn discipline
Price and package products with commercial and brand fit
Lead reputation and crisis response with brand integrity

Curriculum

Term 1 — Marketing Strategy Core

Code	Course	Credits · hours
MKT501	Marketing Strategy & Value Creation Marketing Strategy & Value Creation (MKT501) is a course on MSc Marketing & Brand Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT501-M1 · Audience, offer, and the evidence for both — Marketing Strategy & Value Creation MKT501-M2 · Channel choice and what the channel cannot do — Marketing Strategy & Value Creation MKT501-M3 · Message, proof, and a measure of response — Marketing Strategy & Value Creation MKT501-M4 · Ethics of persuasion and claims that must not be made — Marketing Strategy & Value Creation MKT501-M5 · A campaign or content decision with a budget line — Marketing Strategy & Value Creation MKT501-M6 · A recommendation a client could act on — Marketing Strategy & Value Creation	15 · 150 h
MKT502	Consumer Behaviour & Decision Psychology Consumer Behaviour & Decision Psychology (MKT502) is a course on MSc Marketing & Brand Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT502-M1 · Constructs, measures, and what a score does not mean — Consumer Behaviour & Decision Psychology MKT502-M2 · Study design, bias, and sample limits — Consumer Behaviour & Decision Psychology MKT502-M3 · Evidence review and competing explanations — Consumer Behaviour & Decision Psychology MKT502-M4 · Ethics of inquiry and the duty not to overclaim — Consumer Behaviour & Decision Psychology MKT502-M5 · Application to one workplace or community setting — Consumer Behaviour & Decision Psychology MKT502-M6 · A critical review with method, finding, and limit — Consumer Behaviour & Decision Psychology	15 · 150 h
MKT503	Brand Equity, Architecture & Positioning Brand Equity, Architecture & Positioning (MKT503) is a course on MSc Marketing & Brand Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT503-M1 · Audience, offer, and the evidence for both — Brand Equity, Architecture & Positioning MKT503-M2 · Channel choice and what the channel cannot do — Brand Equity, Architecture & Positioning MKT503-M3 · Message, proof, and a measure of response — Brand Equity, Architecture & Positioning MKT503-M4 · Ethics of persuasion and claims that must not be made — Brand Equity, Architecture & Positioning MKT503-M5 · A campaign or content decision with a budget line — Brand Equity, Architecture & Positioning MKT503-M6 · A recommendation a client could act on — Brand Equity, Architecture & Positioning	15 · 150 h
MKT504	Marketing Research & Insights Methods Marketing Research & Insights Methods (MKT504) is a course on MSc Marketing & Brand Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT504-M1 · Audience, offer, and the evidence for both — Marketing Research & Insights Methods MKT504-M2 · Channel choice and what the channel cannot do — Marketing Research & Insights Methods MKT504-M3 · Message, proof, and a measure of response — Marketing Research & Insights Methods MKT504-M4 · Ethics of persuasion and claims that must not be made — Marketing Research & Insights Methods MKT504-M5 · A campaign or content decision with a budget line — Marketing Research & Insights Methods MKT504-M6 · A recommendation a client could act on — Marketing Research & Insights Methods	15 · 150 h

Term 2 — Growth & Channels

Code	Course	Credits · hours
MKT505	Digital Marketing, Content & Platform Growth Digital Marketing, Content & Platform Growth (MKT505) is a course on MSc Marketing & Brand Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT505-M1 · Audience, offer, and the evidence for both — Digital Marketing, Content & Platform Growth MKT505-M2 · Channel choice and what the channel cannot do — Digital Marketing, Content & Platform Growth MKT505-M3 · Message, proof, and a measure of response — Digital Marketing, Content & Platform Growth MKT505-M4 · Ethics of persuasion and claims that must not be made — Digital Marketing, Content & Platform Growth MKT505-M5 · A campaign or content decision with a budget line — Digital Marketing, Content & Platform Growth MKT505-M6 · A recommendation a client could act on — Digital Marketing, Content & Platform Growth	15 · 150 h
MKT506	Integrated Marketing Communications & Media Integrated Marketing Communications & Media (MKT506) is a course on MSc Marketing & Brand Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT506-M1 · Audience, offer, and the evidence for both — Integrated Marketing Communications & Media MKT506-M2 · Channel choice and what the channel cannot do — Integrated Marketing Communications & Media MKT506-M3 · Message, proof, and a measure of response — Integrated Marketing Communications & Media MKT506-M4 · Ethics of persuasion and claims that must not be made — Integrated Marketing Communications & Media MKT506-M5 · A campaign or content decision with a budget line — Integrated Marketing Communications & Media MKT506-M6 · A recommendation a client could act on — Integrated Marketing Communications & Media	15 · 150 h
MKT507	Pricing, Revenue Management & Product Strategy Pricing, Revenue Management & Product Strategy (MKT507) is a course on MSc Marketing & Brand Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT507-M1 · Audience, offer, and the evidence for both — Pricing, Revenue Management & Product Strategy MKT507-M2 · Channel choice and what the channel cannot do — Pricing, Revenue Management & Product Strategy MKT507-M3 · Message, proof, and a measure of response — Pricing, Revenue Management & Product Strategy MKT507-M4 · Ethics of persuasion and claims that must not be made — Pricing, Revenue Management & Product Strategy MKT507-M5 · A campaign or content decision with a budget line — Pricing, Revenue Management & Product Strategy MKT507-M6 · A recommendation a client could act on — Pricing, Revenue Management & Product Strategy	15 · 150 h
MKT508	Marketing Analytics, Attribution & Experimentation Marketing Analytics, Attribution & Experimentation (MKT508) is a course on MSc Marketing & Brand Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT508-M1 · The question, the unit of analysis, and data quality — Marketing Analytics, Attribution & Experimentation MKT508-M2 · Features, baselines, and error — Marketing Analytics, Attribution & Experimentation MKT508-M3 · Validation, leakage, and what the model must not decide — Marketing Analytics, Attribution & Experimentation MKT508-M4 · Monitoring, drift, and human review — Marketing Analytics, Attribution & Experimentation MKT508-M5 · Interpretation for a non-technical decision maker — Marketing Analytics, Attribution & Experimentation MKT508-M6 · A supervised project with method, result, and limitation — Marketing Analytics, Attribution & Experimentation	15 · 150 h

Term 3 — Leadership & Capstone

Code	Course	Credits · hours
MKT601	Brand Leadership, Reputation & Crisis Brand Leadership, Reputation & Crisis (MKT601) is a course on MSc Marketing & Brand Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT601-M1 · Audience, offer, and the evidence for both — Brand Leadership, Reputation & Crisis MKT601-M2 · Channel choice and what the channel cannot do — Brand Leadership, Reputation & Crisis MKT601-M3 · Message, proof, and a measure of response — Brand Leadership, Reputation & Crisis MKT601-M4 · Ethics of persuasion and claims that must not be made — Brand Leadership, Reputation & Crisis MKT601-M5 · A campaign or content decision with a budget line — Brand Leadership, Reputation & Crisis MKT601-M6 · A recommendation a client could act on — Brand Leadership, Reputation & Crisis	15 · 150 h
MKT602	Sustainable Marketing & Inclusive Branding Sustainable Marketing & Inclusive Branding (MKT602) is a course on MSc Marketing & Brand Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT602-M1 · System boundary, constraint, and actors — Sustainable Marketing & Inclusive Branding MKT602-M2 · Indicators, sources of error, and a better measure — Sustainable Marketing & Inclusive Branding MKT602-M3 · Two options on cost, time, and downside — Sustainable Marketing & Inclusive Branding MKT602-M4 · Safety, environmental limit, and who bears the risk — Sustainable Marketing & Inclusive Branding MKT602-M5 · A site, grid, or product decision — Sustainable Marketing & Inclusive Branding MKT602-M6 · A recommendation with evidence and residual risk — Sustainable Marketing & Inclusive Branding	15 · 150 h
MKT603	MSc Marketing Capstone Brand Project MSc Marketing Capstone Brand Project (MKT603) is a course on MSc Marketing & Brand Management. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT603-M1 · Audience, offer, and the evidence for both — MSc Marketing Capstone Brand Project MKT603-M2 · Channel choice and what the channel cannot do — MSc Marketing Capstone Brand Project MKT603-M3 · Message, proof, and a measure of response — MSc Marketing Capstone Brand Project MKT603-M4 · Ethics of persuasion and claims that must not be made — MSc Marketing Capstone Brand Project MKT603-M5 · A campaign or content decision with a budget line — MSc Marketing Capstone Brand Project MKT603-M6 · A recommendation a client could act on — MSc Marketing Capstone Brand Project	30 · 300 h

Code

Course

Credits · hours

MKT601

Brand Leadership, Reputation & Crisis

Brand Leadership, Reputation & Crisis (MKT601) is a course on MSc Marketing & Brand Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

MKT601-M1 · Audience, offer, and the evidence for both — Brand Leadership, Reputation & Crisis
MKT601-M2 · Channel choice and what the channel cannot do — Brand Leadership, Reputation & Crisis
MKT601-M3 · Message, proof, and a measure of response — Brand Leadership, Reputation & Crisis
MKT601-M4 · Ethics of persuasion and claims that must not be made — Brand Leadership, Reputation & Crisis
MKT601-M5 · A campaign or content decision with a budget line — Brand Leadership, Reputation & Crisis
MKT601-M6 · A recommendation a client could act on — Brand Leadership, Reputation & Crisis

15 · 150 h

MKT602

Sustainable Marketing & Inclusive Branding

Sustainable Marketing & Inclusive Branding (MKT602) is a course on MSc Marketing & Brand Management. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

MKT602-M1 · System boundary, constraint, and actors — Sustainable Marketing & Inclusive Branding
MKT602-M2 · Indicators, sources of error, and a better measure — Sustainable Marketing & Inclusive Branding
MKT602-M3 · Two options on cost, time, and downside — Sustainable Marketing & Inclusive Branding
MKT602-M4 · Safety, environmental limit, and who bears the risk — Sustainable Marketing & Inclusive Branding
MKT602-M5 · A site, grid, or product decision — Sustainable Marketing & Inclusive Branding
MKT602-M6 · A recommendation with evidence and residual risk — Sustainable Marketing & Inclusive Branding

15 · 150 h

MKT603

MSc Marketing Capstone Brand Project

MSc Marketing Capstone Brand Project (MKT603) is a course on MSc Marketing & Brand Management. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

MKT603-M1 · Audience, offer, and the evidence for both — MSc Marketing Capstone Brand Project
MKT603-M2 · Channel choice and what the channel cannot do — MSc Marketing Capstone Brand Project
MKT603-M3 · Message, proof, and a measure of response — MSc Marketing Capstone Brand Project
MKT603-M4 · Ethics of persuasion and claims that must not be made — MSc Marketing Capstone Brand Project
MKT603-M5 · A campaign or content decision with a budget line — MSc Marketing Capstone Brand Project
MKT603-M6 · A recommendation a client could act on — MSc Marketing Capstone Brand Project

30 · 300 h

Career Paths

Brand Manager / Head of Brand
Growth Marketing Lead
Marketing Strategist (Agency or In-house)
Product Marketing Manager
Chief Marketing Officer track

Programme Highlights

Brand studio intensive with real briefs
Analytics and experimentation embedded throughout
Reputation and crisis leadership module
Stackable path from Digital Marketing certificate

Assessment

Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.

Admission requirements

Academic entry

Bachelor's degree from an accredited institution (minimum 2:2 or GPA 2.5/4.0)

English language

English proficiency: IELTS 5.5, TOEFL 46, or equivalent (waived for prior English-medium study)

Documents

Statement of Purpose (500 words minimum) outlining your goals and fit for the programme
Two academic or professional references with contact details
CV or résumé documenting relevant education and professional experience

Programme questions

How long is the MSc Marketing & Brand Management?

The published duration is 18 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.

Can I study this from my country?

You may study this award fully online from your country, or — where published — on campus at Haverton. Online study does not require a student visa. Campus study may.

What does it cost?

Degree tuition for this award is published as £0 / tuition-free on the online pathway. All online degree examinations and certificates are 100% free and sponsored — the only cost for online study is the application fee. Campus tuition and campus examinations are charged separately. Check the Fees page for details.

What are the entry requirements?

Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.

How is the programme assessed?

Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.

Will this award be recognised where I live?

Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Haverton University publishes verification pages for certificates. We do not claim automatic equivalence in every country.

How do I apply?

Start an application on this website. Progress is saved from the first step. Admissions: admissions@haverton.org.

Recognised & Accredited

Ready to begin?MSc Marketing & Brand Management

Start an application

Loading…