MA Publishing & Digital Media

MA Publishing & Digital Media — an accredited Master's for people doing this work, not just reading about it.

Online or on campus

18 months180 creditsEnglish (dual pathway: London campus or tuition-free online; one academic standard)

Overview

Editorial, production, rights, marketing and data for book and digital publishing — for people entering or advancing in the publishing industry. The Haverton University teaches this award to one academic standard whether you study on campus in London or on the tuition-free online pathway. Assessment is identity-checked; the marking scheme does not change with your postcode. This is an academic Master's award; where a field has a licensing or registration route, that remains a matter for your professional body or regulator. You will work through the material as a practitioner-researcher: applied methods, real or anonymised cases, and a supervised capstone or dissertation as the final component. Faculty mark whether you noticed the constraints a slide deck usually hides. MA Publishing & Digital Media is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 36. Students move from Marketing Strategy & Value Creation through Marketing Strategy & Value Creation; Consumer Behaviour & Decision Psychology; Brand Equity, Architecture & Positioning; Digital Marketing, Content & Platform Growth; Integrated Marketing Communications & Media; Pricing, Revenue & Product Marketing, and finish on Marketing Capstone Project. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Set a customer strategy and a positioning that holds up Run marketing analytics, attribution and experiments Plan and measure across digital channels and content Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.

The programme carries 36 credits across four assessed modules. Delivery is tuition-free (£0) on the online pathway. Transcripts use letter grades and a GPA scale consistent with Haverton University awards. No professional-body logo is used in marketing to imply endorsement.

Who This Programme Is For

Marketing and communications professionals
Founders and product leads who own growth
Analysts moving into marketing
Graduates entering the field

How you can study

Recommended

Study online

100% tuition-free online

Online tuition is free. Online examinations and certificates are 100% free and sponsored.

✦ Tuition: £0 / $0
✦ Examinations & certificates are 100% free & sponsored
✦ Learn from anywhere · Live online seminars

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On-campus study

Study at our campus

Prefer to learn at our London campus? Campus tuition is published on each programme page. All examinations are 100% free of charge.

✦ Tuition: £9,500 / US$12,000/year
✦ Location: Du Cane Rd, London W12 0NN, United Kingdom
✦ Campus examinations are charged
✦ In-person seminars, library & student services

Apply for campus →

What You Will Learn

Set a customer strategy and a positioning that holds up
Run marketing analytics, attribution and experiments
Plan and measure across digital channels and content
Lead brand and reputation through a crisis

Curriculum

Module 1: Marketing Strategy Core

Code	Course	Credits · hours
BX71601	Marketing Strategy & Value Creation Marketing Strategy & Value Creation (BX71601) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. BX71601-M1 · Audience, offer, and the evidence for both — Marketing Strategy & Value Creation BX71601-M2 · Channel choice and what the channel cannot do — Marketing Strategy & Value Creation BX71601-M3 · Message, proof, and a measure of response — Marketing Strategy & Value Creation BX71601-M4 · Ethics of persuasion and claims that must not be made — Marketing Strategy & Value Creation BX71601-M5 · A campaign or content decision with a budget line — Marketing Strategy & Value Creation BX71601-M6 · A recommendation a client could act on — Marketing Strategy & Value Creation	15 · 150 h
BX71602	Consumer Behaviour & Decision Psychology Consumer Behaviour & Decision Psychology (BX71602) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. BX71602-M1 · Constructs, measures, and what a score does not mean — Consumer Behaviour & Decision Psychology BX71602-M2 · Study design, bias, and sample limits — Consumer Behaviour & Decision Psychology BX71602-M3 · Evidence review and competing explanations — Consumer Behaviour & Decision Psychology BX71602-M4 · Ethics of inquiry and the duty not to overclaim — Consumer Behaviour & Decision Psychology BX71602-M5 · Application to one workplace or community setting — Consumer Behaviour & Decision Psychology BX71602-M6 · A critical review with method, finding, and limit — Consumer Behaviour & Decision Psychology	15 · 150 h
BX71603	Brand Equity, Architecture & Positioning Brand Equity, Architecture & Positioning (BX71603) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. BX71603-M1 · Audience, offer, and the evidence for both — Brand Equity, Architecture & Positioning BX71603-M2 · Channel choice and what the channel cannot do — Brand Equity, Architecture & Positioning BX71603-M3 · Message, proof, and a measure of response — Brand Equity, Architecture & Positioning BX71603-M4 · Ethics of persuasion and claims that must not be made — Brand Equity, Architecture & Positioning BX71603-M5 · A campaign or content decision with a budget line — Brand Equity, Architecture & Positioning BX71603-M6 · A recommendation a client could act on — Brand Equity, Architecture & Positioning	15 · 150 h

Code

Course

Credits · hours

BX71601

Marketing Strategy & Value Creation

Marketing Strategy & Value Creation (BX71601) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

BX71601-M1 · Audience, offer, and the evidence for both — Marketing Strategy & Value Creation
BX71601-M2 · Channel choice and what the channel cannot do — Marketing Strategy & Value Creation
BX71601-M3 · Message, proof, and a measure of response — Marketing Strategy & Value Creation
BX71601-M4 · Ethics of persuasion and claims that must not be made — Marketing Strategy & Value Creation
BX71601-M5 · A campaign or content decision with a budget line — Marketing Strategy & Value Creation
BX71601-M6 · A recommendation a client could act on — Marketing Strategy & Value Creation

15 · 150 h

BX71602

Consumer Behaviour & Decision Psychology

Consumer Behaviour & Decision Psychology (BX71602) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

BX71602-M1 · Constructs, measures, and what a score does not mean — Consumer Behaviour & Decision Psychology
BX71602-M2 · Study design, bias, and sample limits — Consumer Behaviour & Decision Psychology
BX71602-M3 · Evidence review and competing explanations — Consumer Behaviour & Decision Psychology
BX71602-M4 · Ethics of inquiry and the duty not to overclaim — Consumer Behaviour & Decision Psychology
BX71602-M5 · Application to one workplace or community setting — Consumer Behaviour & Decision Psychology
BX71602-M6 · A critical review with method, finding, and limit — Consumer Behaviour & Decision Psychology

15 · 150 h

BX71603

Brand Equity, Architecture & Positioning

Brand Equity, Architecture & Positioning (BX71603) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

BX71603-M1 · Audience, offer, and the evidence for both — Brand Equity, Architecture & Positioning
BX71603-M2 · Channel choice and what the channel cannot do — Brand Equity, Architecture & Positioning
BX71603-M3 · Message, proof, and a measure of response — Brand Equity, Architecture & Positioning
BX71603-M4 · Ethics of persuasion and claims that must not be made — Brand Equity, Architecture & Positioning
BX71603-M5 · A campaign or content decision with a budget line — Brand Equity, Architecture & Positioning
BX71603-M6 · A recommendation a client could act on — Brand Equity, Architecture & Positioning

15 · 150 h

Module 2: Growth & Channels

Code	Course	Credits · hours
BX71605	Digital Marketing, Content & Platform Growth Digital Marketing, Content & Platform Growth (BX71605) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. BX71605-M1 · Audience, offer, and the evidence for both — Digital Marketing, Content & Platform Growth BX71605-M2 · Channel choice and what the channel cannot do — Digital Marketing, Content & Platform Growth BX71605-M3 · Message, proof, and a measure of response — Digital Marketing, Content & Platform Growth BX71605-M4 · Ethics of persuasion and claims that must not be made — Digital Marketing, Content & Platform Growth BX71605-M5 · A campaign or content decision with a budget line — Digital Marketing, Content & Platform Growth BX71605-M6 · A recommendation a client could act on — Digital Marketing, Content & Platform Growth	15 · 150 h
BX71606	Integrated Marketing Communications & Media Integrated Marketing Communications & Media (BX71606) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. BX71606-M1 · Audience, offer, and the evidence for both — Integrated Marketing Communications & Media BX71606-M2 · Channel choice and what the channel cannot do — Integrated Marketing Communications & Media BX71606-M3 · Message, proof, and a measure of response — Integrated Marketing Communications & Media BX71606-M4 · Ethics of persuasion and claims that must not be made — Integrated Marketing Communications & Media BX71606-M5 · A campaign or content decision with a budget line — Integrated Marketing Communications & Media BX71606-M6 · A recommendation a client could act on — Integrated Marketing Communications & Media	15 · 150 h
BX71607	Pricing, Revenue & Product Marketing Pricing, Revenue & Product Marketing (BX71607) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. BX71607-M1 · Audience, offer, and the evidence for both — Pricing, Revenue & Product Marketing BX71607-M2 · Channel choice and what the channel cannot do — Pricing, Revenue & Product Marketing BX71607-M3 · Message, proof, and a measure of response — Pricing, Revenue & Product Marketing BX71607-M4 · Ethics of persuasion and claims that must not be made — Pricing, Revenue & Product Marketing BX71607-M5 · A campaign or content decision with a budget line — Pricing, Revenue & Product Marketing BX71607-M6 · A recommendation a client could act on — Pricing, Revenue & Product Marketing	15 · 150 h

Code

Course

Credits · hours

BX71605

Digital Marketing, Content & Platform Growth

Digital Marketing, Content & Platform Growth (BX71605) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

BX71605-M1 · Audience, offer, and the evidence for both — Digital Marketing, Content & Platform Growth
BX71605-M2 · Channel choice and what the channel cannot do — Digital Marketing, Content & Platform Growth
BX71605-M3 · Message, proof, and a measure of response — Digital Marketing, Content & Platform Growth
BX71605-M4 · Ethics of persuasion and claims that must not be made — Digital Marketing, Content & Platform Growth
BX71605-M5 · A campaign or content decision with a budget line — Digital Marketing, Content & Platform Growth
BX71605-M6 · A recommendation a client could act on — Digital Marketing, Content & Platform Growth

15 · 150 h

BX71606

Integrated Marketing Communications & Media

Integrated Marketing Communications & Media (BX71606) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

BX71606-M1 · Audience, offer, and the evidence for both — Integrated Marketing Communications & Media
BX71606-M2 · Channel choice and what the channel cannot do — Integrated Marketing Communications & Media
BX71606-M3 · Message, proof, and a measure of response — Integrated Marketing Communications & Media
BX71606-M4 · Ethics of persuasion and claims that must not be made — Integrated Marketing Communications & Media
BX71606-M5 · A campaign or content decision with a budget line — Integrated Marketing Communications & Media
BX71606-M6 · A recommendation a client could act on — Integrated Marketing Communications & Media

15 · 150 h

BX71607

Pricing, Revenue & Product Marketing

Pricing, Revenue & Product Marketing (BX71607) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

BX71607-M1 · Audience, offer, and the evidence for both — Pricing, Revenue & Product Marketing
BX71607-M2 · Channel choice and what the channel cannot do — Pricing, Revenue & Product Marketing
BX71607-M3 · Message, proof, and a measure of response — Pricing, Revenue & Product Marketing
BX71607-M4 · Ethics of persuasion and claims that must not be made — Pricing, Revenue & Product Marketing
BX71607-M5 · A campaign or content decision with a budget line — Pricing, Revenue & Product Marketing
BX71607-M6 · A recommendation a client could act on — Pricing, Revenue & Product Marketing

15 · 150 h

Module 3: Leadership & Practice

Code	Course	Credits · hours
BX71609	Brand Leadership, Reputation & Crisis Brand Leadership, Reputation & Crisis (BX71609) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. BX71609-M1 · Audience, offer, and the evidence for both — Brand Leadership, Reputation & Crisis BX71609-M2 · Channel choice and what the channel cannot do — Brand Leadership, Reputation & Crisis BX71609-M3 · Message, proof, and a measure of response — Brand Leadership, Reputation & Crisis BX71609-M4 · Ethics of persuasion and claims that must not be made — Brand Leadership, Reputation & Crisis BX71609-M5 · A campaign or content decision with a budget line — Brand Leadership, Reputation & Crisis BX71609-M6 · A recommendation a client could act on — Brand Leadership, Reputation & Crisis	15 · 150 h
BX71610	Customer & Digital Transformation Customer & Digital Transformation (BX71610) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. BX71610-M1 · The decision the capstone is asked to defend BX71610-M2 · Evidence drawn from earlier courses on this award BX71610-M3 · A method named and applied, not described BX71610-M4 · An option rejected, and the reason BX71610-M5 · The recommendation and the residual risk BX71610-M6 · The limit of what the project shows BX71610-M7 · A defence to one examiner's objection BX71610-M8 · The submission: the capstone report and the defence. The assessed course is Capstone campaign or content recommendation.	15 · 150 h
BX71611	Sustainable & Inclusive Marketing Sustainable & Inclusive Marketing (BX71611) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. BX71611-M1 · The decision this degree is about, stated precisely BX71611-M2 · The concepts a master's analysis has to keep distinct BX71611-M3 · A case where the distinction changes the recommendation BX71611-M4 · A case where it does not BX71611-M5 · The source that fixes the terms BX71611-M6 · An assumption the rest of the award will rely on BX71611-M7 · What a foundation course must not pretend to settle BX71611-M8 · The submission: a concept and decision note. The assessed course is Audience insight and a weak persona.	15 · 150 h

Code

Course

Credits · hours

BX71609

Brand Leadership, Reputation & Crisis

Brand Leadership, Reputation & Crisis (BX71609) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

BX71609-M1 · Audience, offer, and the evidence for both — Brand Leadership, Reputation & Crisis
BX71609-M2 · Channel choice and what the channel cannot do — Brand Leadership, Reputation & Crisis
BX71609-M3 · Message, proof, and a measure of response — Brand Leadership, Reputation & Crisis
BX71609-M4 · Ethics of persuasion and claims that must not be made — Brand Leadership, Reputation & Crisis
BX71609-M5 · A campaign or content decision with a budget line — Brand Leadership, Reputation & Crisis
BX71609-M6 · A recommendation a client could act on — Brand Leadership, Reputation & Crisis

15 · 150 h

BX71610

Customer & Digital Transformation

Customer & Digital Transformation (BX71610) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

BX71610-M1 · The decision the capstone is asked to defend
BX71610-M2 · Evidence drawn from earlier courses on this award
BX71610-M3 · A method named and applied, not described
BX71610-M4 · An option rejected, and the reason
BX71610-M5 · The recommendation and the residual risk
BX71610-M6 · The limit of what the project shows
BX71610-M7 · A defence to one examiner's objection
BX71610-M8 · The submission: the capstone report and the defence. The assessed course is Capstone campaign or content recommendation.

15 · 150 h

BX71611

Sustainable & Inclusive Marketing

Sustainable & Inclusive Marketing (BX71611) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

BX71611-M1 · The decision this degree is about, stated precisely
BX71611-M2 · The concepts a master's analysis has to keep distinct
BX71611-M3 · A case where the distinction changes the recommendation
BX71611-M4 · A case where it does not
BX71611-M5 · The source that fixes the terms
BX71611-M6 · An assumption the rest of the award will rely on
BX71611-M7 · What a foundation course must not pretend to settle
BX71611-M8 · The submission: a concept and decision note. The assessed course is Audience insight and a weak persona.

15 · 150 h

Module 4: Integration & Capstone

Code	Course	Credits · hours
BX71613	Research Design for Marketing Research Design for Marketing (BX71613) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. BX71613-M1 · The question and the evidence that could answer it BX71613-M2 · A method that fits that question BX71613-M3 · A weaker method and why it was set aside BX71613-M4 · The source, sample, or case boundary BX71613-M5 · A threat to the validity of the result BX71613-M6 · What the method cannot show BX71613-M7 · How the result should be written for a marker BX71613-M8 · The submission: a methods note with the limit. The assessed course is Brand, offer, and the claim that must not be made.	15 · 150 h
BX71614	Writing for the C-Suite Writing for the C-Suite (BX71614) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. BX71614-M1 · The institution, profession, or market the work sits in BX71614-M2 · Who decides, and with what authority BX71614-M3 · A rule, standard, or budget constraint BX71614-M4 · A stakeholder who can stop the work BX71614-M5 · How this setting differs from a generic case BX71614-M6 · What transfers poorly from another country or sector BX71614-M7 · The professional limit of the award BX71614-M8 · The submission: a context briefing with sources. The assessed course is Channel strategy and spend.	15 · 150 h
BX71615	Marketing Capstone Project Marketing Capstone Project (BX71615) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. BX71615-M1 · The indicator and the unit it counts BX71615-M2 · The source of the data and how it fails BX71615-M3 · Bias, missing data, or a definition that flatters the result BX71615-M4 · A comparison and the assumption inside it BX71615-M5 · A figure a marker can recompute BX71615-M6 · What the number must not be used to decide BX71615-M7 · How uncertainty is reported BX71615-M8 · The submission: a measurement note with the error. The assessed course is Content, proof, and creative judgement.	15 · 150 h

Code

Course

Credits · hours

BX71613

Research Design for Marketing

Research Design for Marketing (BX71613) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

BX71613-M1 · The question and the evidence that could answer it
BX71613-M2 · A method that fits that question
BX71613-M3 · A weaker method and why it was set aside
BX71613-M4 · The source, sample, or case boundary
BX71613-M5 · A threat to the validity of the result
BX71613-M6 · What the method cannot show
BX71613-M7 · How the result should be written for a marker
BX71613-M8 · The submission: a methods note with the limit. The assessed course is Brand, offer, and the claim that must not be made.

15 · 150 h

BX71614

Writing for the C-Suite

Writing for the C-Suite (BX71614) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

BX71614-M1 · The institution, profession, or market the work sits in
BX71614-M2 · Who decides, and with what authority
BX71614-M3 · A rule, standard, or budget constraint
BX71614-M4 · A stakeholder who can stop the work
BX71614-M5 · How this setting differs from a generic case
BX71614-M6 · What transfers poorly from another country or sector
BX71614-M7 · The professional limit of the award
BX71614-M8 · The submission: a context briefing with sources. The assessed course is Channel strategy and spend.

15 · 150 h

BX71615

Marketing Capstone Project

Marketing Capstone Project (BX71615) is a course on MA Publishing & Digital Media. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is taught at master's level. Students compare a weaker method, judge the evidence, and state what the result does not show. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

BX71615-M1 · The indicator and the unit it counts
BX71615-M2 · The source of the data and how it fails
BX71615-M3 · Bias, missing data, or a definition that flatters the result
BX71615-M4 · A comparison and the assumption inside it
BX71615-M5 · A figure a marker can recompute
BX71615-M6 · What the number must not be used to decide
BX71615-M7 · How uncertainty is reported
BX71615-M8 · The submission: a measurement note with the error. The assessed course is Content, proof, and creative judgement.

15 · 150 h

Career Paths

Marketing manager / brand manager
Growth and lifecycle marketing
Marketing analytics and insight
Communications and PR leadership
Content and digital strategy roles

Programme Highlights

Consumer psychology, brand and analytics together
Digital channels, content and experimentation
A capstone brand or growth project
Portfolio-ready deliverables

Assessment

Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.

Admission requirements

Academic entry

Bachelor's degree from a recognised institution (minimum 2:2 / GPA 2.5/4.0 or an equivalent national scale)
Identity document for remote identity-checked assessment enrolment

English language

English proficiency: IELTS 5.5, TOEFL 46 or equivalent (waived for prior English-medium study). State your primary study mode without changing the academic standard.

Documents

Statement of Purpose (500 words minimum) covering goals, professional context and fit
Two academic or professional references with verifiable contact details
CV or résumé covering education and relevant work
Official transcripts (digital copies accepted at application; certified copies before award)

Programme questions

How long is the MA Publishing & Digital Media?

The published duration is 18 months. Teaching language: English (dual pathway: London campus or tuition-free online; one academic standard). Actual time-to-complete depends on mode and any recognised prior learning.

Can I study this from my country?

You may study this award fully online from your country, or — where published — on campus at Haverton. Online study does not require a student visa. Campus study may.

What does it cost?

Degree tuition for this award is published as £0 / tuition-free on the online pathway. All online degree examinations and certificates are 100% free and sponsored — the only cost for online study is the application fee. Campus tuition and campus examinations are charged separately. Check the Fees page for details.

What are the entry requirements?

Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.

How is the programme assessed?

Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.

Will this award be recognised where I live?

Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Haverton University publishes verification pages for certificates. We do not claim automatic equivalence in every country.

How do I apply?

Start an application on this website. Progress is saved from the first step. Admissions: admissions@haverton.org.

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