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Master SEO, social, analytics, and campaign strategy in one term
Online or on campus
Digital marketing evolves faster than any textbook can track. This graduate certificate delivers current, practitioner-led training in search engine optimisation, paid social advertising, email automation, and marketing analytics. Each module includes a live campaign you run for a real small business or NGO client. Upon completion, you may transfer credits toward the Haverton MBA or MSc programmes. Graduate Certificate in Digital Marketing is taught as one award, not a list of unrelated modules. The published length is 9 months, and the credit total is 15. Students move from Digital Marketing Strategy & Planning through Digital Marketing Strategy & Planning; Search Engine Optimisation & Content; Paid Media & Social Advertising; Marketing Analytics & Conversion Optimisation; Digital Marketing Capstone Campaign, and finish on Digital Marketing Capstone Campaign. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Build integrated digital campaigns across search, social, and email channels Configure Google Analytics 4 and interpret conversion funnels Create content strategies aligned with brand voice and SEO best practices Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
You will run a live campaign for a small business or NGO client with budget accountability. GA4, Search Console, and Meta Ads Manager are taught with current platform interfaces. Credits may transfer toward the Haverton MBA or MSc programmes.
Faculty spotlight
Agency founder Sofia Ramirez teaches paid media; Dr. Marcus Chen covers analytics storytelling for executives.
Study online
Online tuition is free. Online examinations and certificates are 100% free and sponsored.
On-campus study
Prefer to learn at our London campus? Campus tuition is published on each programme page. All examinations are 100% free of charge.
| Code | Course | Credits · hours |
|---|---|---|
| DM401 | Digital Marketing Strategy & Planning Digital Marketing Strategy & Planning (DM401) is a course on Graduate Certificate in Digital Marketing. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is a professional certificate module. The submission is a workplace artefact a marker can check against the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| DM402 | Search Engine Optimisation & Content Search Engine Optimisation & Content (DM402) is a course on Graduate Certificate in Digital Marketing. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is a professional certificate module. The submission is a workplace artefact a marker can check against the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| DM403 | Paid Media & Social Advertising Paid Media & Social Advertising (DM403) is a course on Graduate Certificate in Digital Marketing. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is a professional certificate module. The submission is a workplace artefact a marker can check against the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| DM404 | Marketing Analytics & Conversion Optimisation Marketing Analytics & Conversion Optimisation (DM404) is a course on Graduate Certificate in Digital Marketing. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is a professional certificate module. The submission is a workplace artefact a marker can check against the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| DM405 | Digital Marketing Capstone Campaign Digital Marketing Capstone Campaign (DM405) is a course on Graduate Certificate in Digital Marketing. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is a professional certificate module. The submission is a workplace artefact a marker can check against the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| DM581 | The audience and the evidence The audience and the evidence (DM581) is a course on Graduate Certificate in Digital Marketing. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is a professional certificate module. The submission is a workplace artefact a marker can check against the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| DM582 | The offer in one sentence The offer in one sentence (DM582) is a course on Graduate Certificate in Digital Marketing. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is a professional certificate module. The submission is a workplace artefact a marker can check against the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
| DM583 | A channel choice A channel choice (DM583) is a course on Graduate Certificate in Digital Marketing. It carries 15 credits and 150 notional learning hours, at 10 hours per credit. The course is a professional certificate module. The submission is a workplace artefact a marker can check against the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.
| 15 · 150 h |
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 9 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.
You may study this award fully online from your country, or — where published — on campus at Haverton. Online study does not require a student visa. Campus study may.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. All online degree examinations and certificates are 100% free and sponsored — the only cost for online study is the application fee. Campus tuition and campus examinations are charged separately. Check the Fees page for details.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Haverton University publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@haverton.org.
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