BA (Hons) Marketing & Communications

Brand strategy, digital media, and persuasive storytelling

Online or on campus

3 years full-time360 creditsEnglish

Overview

Marketing & Communications blends creativity with analytical rigour. You will develop brand strategies, plan integrated campaigns, and measure performance across digital channels. Campus agency projects pair student teams with local businesses; Adobe and analytics tool workshops build practical skills. Modules cover consumer psychology, public relations, content strategy, and marketing law. BA (Hons) Marketing & Communications is taught as one award, not a list of unrelated modules. The published length is 3 years full-time, and the credit total is 360. Students move from Principles of Modern Marketing through Principles of Modern Marketing; Consumer Behaviour & Psychology; Media & Communications Landscape; Design Thinking & Creative Strategy; Marketing Environment & Economics; Digital Marketing & Social Media Foundations, and finish on Marketing Agency Capstone & Dissertation. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Develop integrated marketing plans with clear KPIs Create compelling content for web, social, and print channels Analyse campaign performance using analytics platforms Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.

The Haverton Creative Studio offers podcast booths, video editing suites, and campaign critique sessions.

Who This Programme Is For

Creative students interested in brands and media
Future digital marketers and communications specialists
Entrepreneurs building audience and growth skills

Faculty spotlight

Dr. Laura Finch leads Digital Marketing; Professor Marco Silva researches cross-cultural brand narratives.

How you can study

Recommended

Study online

100% tuition-free online

Online tuition is free. Online examinations and certificates are 100% free and sponsored.

✦ Tuition: £0 / $0
✦ Examinations & certificates are 100% free & sponsored
✦ Learn from anywhere · Live online seminars

Apply online →

On-campus study

Study at our campus

Prefer to learn at our London campus? Campus tuition is published on each programme page. All examinations are 100% free of charge.

✦ Tuition: £7,500 / US$9,500/year
✦ Location: Du Cane Rd, London W12 0NN, United Kingdom
✦ Campus examinations are charged
✦ In-person seminars, library & student services

Apply for campus →

What You Will Learn

Develop integrated marketing plans with clear KPIs
Create compelling content for web, social, and print channels
Analyse campaign performance using analytics platforms
Present creative concepts professionally to client panels

Curriculum

Year 3 — Strategy & Honours

Code	Course	Credits · hours
MKT305	Marketing Agency Capstone & Dissertation Marketing Agency Capstone & Dissertation (MKT305) is a course on BA (Hons) Marketing & Communications. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT305-M1 · Audience, offer, and the evidence for both — Marketing Agency Capstone & Dissertation MKT305-M2 · Channel choice and what the channel cannot do — Marketing Agency Capstone & Dissertation MKT305-M3 · Message, proof, and a measure of response — Marketing Agency Capstone & Dissertation MKT305-M4 · Ethics of persuasion and claims that must not be made — Marketing Agency Capstone & Dissertation MKT305-M5 · A campaign or content decision with a budget line — Marketing Agency Capstone & Dissertation MKT305-M6 · A recommendation a client could act on — Marketing Agency Capstone & Dissertation	30 · 300 h

Code

Course

Credits · hours

MKT305

Marketing Agency Capstone & Dissertation

Marketing Agency Capstone & Dissertation (MKT305) is a course on BA (Hons) Marketing & Communications. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree.

MKT305-M1 · Audience, offer, and the evidence for both — Marketing Agency Capstone & Dissertation
MKT305-M2 · Channel choice and what the channel cannot do — Marketing Agency Capstone & Dissertation
MKT305-M3 · Message, proof, and a measure of response — Marketing Agency Capstone & Dissertation
MKT305-M4 · Ethics of persuasion and claims that must not be made — Marketing Agency Capstone & Dissertation
MKT305-M5 · A campaign or content decision with a budget line — Marketing Agency Capstone & Dissertation
MKT305-M6 · A recommendation a client could act on — Marketing Agency Capstone & Dissertation

30 · 300 h

Year 1 — Foundations

Code	Course	Credits · hours
MKT101	Principles of Modern Marketing Principles of Modern Marketing (MKT101) is a course on BA (Hons) Marketing & Communications. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT101-M1 · The method, stated as steps a marker can follow MKT101-M2 · A worked case using those steps MKT101-M3 · The step that changes the result MKT101-M4 · A second case where the same step does not apply MKT101-M5 · The source or dataset used MKT101-M6 · A check the student can repeat MKT101-M7 · The difference between describing the method and using it MKT101-M8 · The submission: a worked case with the method visible. The assessed course is Offers, brands, and claims.	30 · 300 h
MKT102	Consumer Behaviour & Psychology Consumer Behaviour & Psychology (MKT102) is a course on BA (Hons) Marketing & Communications. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT102-M1 · Who does this work, and under what authority MKT102-M2 · The setting: a service, firm, classroom, or public body MKT102-M3 · A constraint the setting imposes MKT102-M4 · What a newcomer usually misunderstands MKT102-M5 · A document or standard the setting uses MKT102-M6 · How the setting differs from a textbook example MKT102-M7 · A limit on what a graduate of this course can claim MKT102-M8 · The submission: a setting note with one constraint. The assessed course is Channels and what they cannot do.	30 · 300 h
MKT103	Media & Communications Landscape Media & Communications Landscape (MKT103) is a course on BA (Hons) Marketing & Communications. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT103-M1 · The thing being counted or recorded MKT103-M2 · Where the figure comes from MKT103-M3 · One way the figure can be wrong MKT103-M4 · A comparison of two figures and what it does not prove MKT103-M5 · A table a marker can re-read MKT103-M6 · What must not be inferred from a small example MKT103-M7 · How the result would be reported to a non-specialist MKT103-M8 · The submission: a data note with the limit. The assessed course is Content and message.	30 · 300 h
MKT104	Design Thinking & Creative Strategy Design Thinking & Creative Strategy (MKT104) is a course on BA (Hons) Marketing & Communications. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT104-M1 · Audience, offer, and the evidence for both — Design Thinking & Creative Strategy MKT104-M2 · Channel choice and what the channel cannot do — Design Thinking & Creative Strategy MKT104-M3 · Message, proof, and a measure of response — Design Thinking & Creative Strategy MKT104-M4 · Ethics of persuasion and claims that must not be made — Design Thinking & Creative Strategy MKT104-M5 · A campaign or content decision with a budget line — Design Thinking & Creative Strategy MKT104-M6 · A recommendation a client could act on — Design Thinking & Creative Strategy	30 · 300 h
MKT105	Marketing Environment & Economics Marketing Environment & Economics (MKT105) is a course on BA (Hons) Marketing & Communications. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT105-M1 · The task as it is actually carried out MKT105-M2 · One step a student can perform MKT105-M3 · The evidence that the step was done MKT105-M4 · A mistake and how it would be found MKT105-M5 · Tools or records used in the task MKT105-M6 · What the student must not change without authority MKT105-M7 · Feedback and a second attempt MKT105-M8 · The submission: a practice record. The assessed course is Ethics of persuasion.	30 · 300 h
MKT106	Digital Marketing & Social Media Foundations Digital Marketing & Social Media Foundations (MKT106) is a course on BA (Hons) Marketing & Communications. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT106-M1 · Audience, offer, and the evidence for both — Digital Marketing & Social Media Foundations MKT106-M2 · Channel choice and what the channel cannot do — Digital Marketing & Social Media Foundations MKT106-M3 · Message, proof, and a measure of response — Digital Marketing & Social Media Foundations MKT106-M4 · Ethics of persuasion and claims that must not be made — Digital Marketing & Social Media Foundations MKT106-M5 · A campaign or content decision with a budget line — Digital Marketing & Social Media Foundations MKT106-M6 · A recommendation a client could act on — Digital Marketing & Social Media Foundations	30 · 300 h

Year 2 — Applied Marketing

Code	Course	Credits · hours
MKT201	Strategic Brand Management Strategic Brand Management (MKT201) is a course on BA (Hons) Marketing & Communications. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT201-M1 · The question the project answers MKT201-M2 · The method taken from an earlier course MKT201-M3 · The evidence used MKT201-M4 · An option that was rejected MKT201-M5 · The finding and its limit MKT201-M6 · What a project that ignores the earlier courses fails for MKT201-M7 · How the work is defended MKT201-M8 · The submission: the project and a short defence. The assessed course is Communication or marketing project.	30 · 300 h
MKT202	Digital Marketing, SEO & Content Strategy Digital Marketing, SEO & Content Strategy (MKT202) is a course on BA (Hons) Marketing & Communications. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT202-M1 · Audience, offer, and the evidence for both — Digital Marketing, SEO & Content Strategy MKT202-M2 · Channel choice and what the channel cannot do — Digital Marketing, SEO & Content Strategy MKT202-M3 · Message, proof, and a measure of response — Digital Marketing, SEO & Content Strategy MKT202-M4 · Ethics of persuasion and claims that must not be made — Digital Marketing, SEO & Content Strategy MKT202-M5 · A campaign or content decision with a budget line — Digital Marketing, SEO & Content Strategy MKT202-M6 · A recommendation a client could act on — Digital Marketing, SEO & Content Strategy	30 · 300 h
MKT203	Public Relations & Corporate Communications Public Relations & Corporate Communications (MKT203) is a course on BA (Hons) Marketing & Communications. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT203-M1 · Audience, offer, and the evidence for both — Public Relations & Corporate Communications MKT203-M2 · Channel choice and what the channel cannot do — Public Relations & Corporate Communications MKT203-M3 · Message, proof, and a measure of response — Public Relations & Corporate Communications MKT203-M4 · Ethics of persuasion and claims that must not be made — Public Relations & Corporate Communications MKT203-M5 · A campaign or content decision with a budget line — Public Relations & Corporate Communications MKT203-M6 · A recommendation a client could act on — Public Relations & Corporate Communications	30 · 300 h
MKT204	Marketing Research & Consumer Insights Marketing Research & Consumer Insights (MKT204) is a course on BA (Hons) Marketing & Communications. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT204-M1 · Audience, offer, and the evidence for both — Marketing Research & Consumer Insights MKT204-M2 · Channel choice and what the channel cannot do — Marketing Research & Consumer Insights MKT204-M3 · Message, proof, and a measure of response — Marketing Research & Consumer Insights MKT204-M4 · Ethics of persuasion and claims that must not be made — Marketing Research & Consumer Insights MKT204-M5 · A campaign or content decision with a budget line — Marketing Research & Consumer Insights MKT204-M6 · A recommendation a client could act on — Marketing Research & Consumer Insights	30 · 300 h
MKT205	Marketing Analytics & Performance Metrics Marketing Analytics & Performance Metrics (MKT205) is a course on BA (Hons) Marketing & Communications. It carries 30 credits and 300 notional learning hours, at 10 hours per credit. The course is taught at bachelor's level. Students learn the method on a guided case, then use it on a longer task with the sources named in the chapters. The chapters are the syllabus. Each chapter is a class of work this course assesses. Preparation is the reading, dataset, or case for that chapter. Seminar time is spent on the decision, the calculation, or the draft. The student revises after feedback. A pass requires the method named in the chapters, evidence a marker can check, and a stated limit on what the result does not show. Haverton University teaches this course on the published route for this degree. MKT205-M1 · The question, the unit of analysis, and data quality — Marketing Analytics & Performance Metrics MKT205-M2 · Features, baselines, and error — Marketing Analytics & Performance Metrics MKT205-M3 · Validation, leakage, and what the model must not decide — Marketing Analytics & Performance Metrics MKT205-M4 · Monitoring, drift, and human review — Marketing Analytics & Performance Metrics MKT205-M5 · Interpretation for a non-technical decision maker — Marketing Analytics & Performance Metrics MKT205-M6 · A supervised project with method, result, and limitation — Marketing Analytics & Performance Metrics	30 · 300 h

Career Paths

Marketing Executive
Social Media Manager
Brand Coordinator
PR Assistant
Content Strategist

Programme Highlights

Live client projects with London businesses
Creative Studio with media production tools
Google Analytics and Meta Blueprint preparation
Pathway to Graduate Certificate in Digital Marketing

Assessment

Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.

Admission requirements

Academic entry

A-levels BBB (or equivalent) in relevant subjects, or an Access to HE Diploma with Merit profile
International Baccalaureate 28 points, or high school diploma with GPA 3.0/4.0 minimum

English language

English proficiency: IELTS 5.5, TOEFL 46, or equivalent (waived for prior English-medium study)

Documents

Personal statement (400–600 words) explaining your academic interests and career goals
One academic reference from a teacher, tutor, or school counsellor

Research & interview

Optional: portfolio or interview for creative and professional programmes

Programme questions

How long is the BA (Hons) Marketing & Communications?

The published duration is 3 years full-time. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.

Can I study this from my country?

You may study this award fully online from your country, or — where published — on campus at Haverton. Online study does not require a student visa. Campus study may.

What does it cost?

Degree tuition for this award is published as £0 / tuition-free on the online pathway. All online degree examinations and certificates are 100% free and sponsored — the only cost for online study is the application fee. Campus tuition and campus examinations are charged separately. Check the Fees page for details.

What are the entry requirements?

Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.

How is the programme assessed?

Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.

Will this award be recognised where I live?

Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Haverton University publishes verification pages for certificates. We do not claim automatic equivalence in every country.

How do I apply?

Start an application on this website. Progress is saved from the first step. Admissions: admissions@haverton.org.

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